Why you should use BigQuery with GA4 One of the features that is available in Google Analytics 4 is the possibility to link your GA4 property to Google BigQuery free of charge. Well, almost, but we’ll get into that later in this article. In Universal Analytics, this was a feature that was only available with the premium license (GA360). In this article […]
Session discrepancies – Universal Analytics, GA4 & BigQuery We are closing in on the sunsetting of the standard version of Universal Analytics, and many of you have probably started using data from Google Analytics 4. One thing you probably have noticed is that the data isn’t completely matching between Universal Analytics, Google Analytics 4 and the BigQuery export. In this post we will […]
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